Privacy Policy

Last Updated: January 27, 2026

1. Introduction and Data Controller

Your privacy is of fundamental importance to us. At Ler Materias Australia, accessible from lermaterias.com, we handle your personal information with diligence, transparency, and in accordance with the obligations established under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

All information collected through our website is managed and protected in a secure and responsible manner. To learn more about our mission and our editorial team, please visit our About Us page.

Identification of the Data Controller

The entity responsible for the collection, use, and disclosure of personal information on this website is:

  • Company Name: Martech Digital Media LTDA
  • Tax ID (CNPJ): 44.803.907/0001-64
  • Address: Avenida Portugal, 2085, LOJA 11, Santa Amélia, Belo Horizonte, Minas Gerais, Brasil.
  • Email: [email protected]

2. Collection of Personal Information

We collect personal information only when it is reasonably necessary for our functions or activities. We ensure clarity on why data is processed and where it is sent.

2.1. Information Provided Voluntarily

  • Contact Data: Name, email address, and message content. Collected via forms to respond to your enquiries.
  • Subscriptions: Email address. Collected to send newsletters (marketing).
  • User Content: Comments submitted on articles.

2.2. Information Collected Automatically

When you visit lermaterias.com, certain technical information is collected automatically through cookies, scripts, and server logs:

  • Technical Data: IP address, browser type/version, OS, and device type.
  • Usage Data: Pages viewed, time spent, clicks, and navigation paths.
  • Purpose: This data is processed to analyze traffic (Analytics), ensure security (Logs), and deliver personalized experiences (Ads).

3. Purposes and Legal Basis for Processing

We process your data based on the following legal grounds and purposes:

  • Consent: We ask for your explicit consent to place non-essential cookies (Advertising/Analytics) and to send marketing emails.
  • Legitimate Interest: To ensure network security, prevent fraud, and maintain the technical operation of the website.
  • Contractual Necessity: To provide the services you requested (e.g., answering a support message).
  • Legal Obligation: To comply with Australian laws or court orders.

4. Cookies and Tracking Technologies

We use cookies to optimise your experience, analyze traffic, and serve ads.

4.1. Consent Management (Cookie Banner)

Upon your first visit, a Consent Banner will appear. This allows you to accept or reject non-essential cookies. No advertising or analytics cookies are set without your action.

4.2. Google AdSense and DART Cookies

We use Google AdSense to display advertisements.

  • Function: Google uses the DoubleClick DART cookie to serve ads based on your visit to lermaterias.com and other sites on the Internet.
  • Personalization: These cookies allow Google to show ads tailored to your interests.
  • Opt-Out: You may opt out of the DART cookie by visiting the Google Privacy Policy.

4.3. Disabling Google Personalized Advertising

You have full control over your advertising privacy settings:

5. Data Sharing

We do not sell your personal information. We share data only with:

  • Service Providers: Hosting companies and cloud infrastructure providers (e.g., AWS, Google Cloud) that ensure the site remains online.
  • Google (Analytics & Ads): For traffic analysis and advertising delivery.
  • Authorities: If required by law.

6. Storage and Security

  • Storage Location: Data is stored on secure servers and cloud providers (which may be located in the USA or Brazil).
  • Retention Period: We retain data only as long as necessary to fulfill its purpose (e.g., while you are subscribed) or to comply with legal logs (security).
  • Security Measures: We implement HTTPS encryption, firewalls, restricted access controls, and regular backups to protect your data.

7. Cross-Border Disclosure (International Transfer)

The Data Controller is located in Brazil, and our partners (like Google) utilize servers in the United States.

By using this website, you acknowledge and consent that your information is transferred outside of Australia. We ensure that these international transfers follow strict security standards and compliance measures (APP 8).

8. Artificial Intelligence (AI) and Content

  • Use of AI: We may use Artificial Intelligence tools to assist in researching or outlining content. However, all published material is reviewed by human editors to ensure accuracy and quality.
  • Stock Images: We use images from licensed stock image banks (e.g., Shutterstock, Freepik) or authorized sources. We respect all copyright laws.
  • Intellectual Property: Users must not use our content to train AI models without permission.

9. Your Privacy Rights (Australia)

Under the Privacy Act 1988 (Cth), you have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request the deletion of your data.
  • Withdraw Consent: Opt out of marketing or cookies at any time.

To exercise these rights, please contact us via our form at Contact Us or email [email protected].

9.1. Complaints (OAIC)

If you believe we have breached the Australian Privacy Principles, you may complain to the Office of the Australian Information Commissioner: www.oaic.gov.au.

Affiliate and Advertising Disclosure

This website participates in various affiliate marketing programs and maintains advertising agreements with multiple companies. This means we may receive a commission if you click on a link or purchase a product/service through our site, at no extra cost to you.

These links may direct you to: Financial products (such as credit cards, loans, or bank accounts).

This commercial relationship does not influence our editorial independence or the accuracy of the information published.

11. Terms and Conditions

Your use of this website is also governed by our Terms and Conditions. Please review them at Terms and Conditions.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in legal or operational requirements. We will notify you by updating the “Last Updated” date at the top of this page.